Social Media & SEO

No website stands entirely alone, but is dependent on being found by its intended audience. In general, your website will need to be found either on search engines (via traditional search or AI) or on one of the social media platforms – preferably both.

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SEO & Socials

Optimised content

Google advice

Social media advice

Search Engine Optimisation

Your website should be optimised to make it easier for Google and other search engines to find it. This means paying attention to a myriad of smaller elements which, cumatively, will make your website easier to find. We do this as a matter of course on every website we build. Similarly, you need to be active on social media in order to attract attention there. You may already have a Facebook, Instagram, Tiktok or other social media account – if not, we can help you establish a presence.

Online Advertising

Using Google Ads or social media ads can accelerate your growth in online visitors. It’s important to note that, depending on your industry, the costs can quickly escalate if not properly managed. If you are going to run Google Ads or advertisements on Facebook or other platforms, you should be prepared to allocate a regular budget to online advertising – only very rarely does an adhoc approach to advertising work in the long-run.

Email Marketing

Email remains one of the most powerful tools through which to market your products or services and one you should consider from the outset. With more recent developments in privacy legislation, it is essential to ensure that you run your email marketing campaigns on a fully-compliant basis. We can help you decide on the most appropriate route for your business.

Content

Keeping the content on your website refreshed and relevant is important – it will assist in your ongoing search engine optimisation by (a) providing good content in relation to search enquiries and (b) telling Google and other search engines that your business is vibrant and active. You should also pay attention to maintaining your social media account(s) so that they appear fresh and up to date.

Our focus is on helping small businesses and start-ups to make best use of all of the opportunities presented by the internet, and our approach to marketing is very much with cost-effectiveness in mind. We’re always keen to give you the tools and knowledge to help you make the digital world work for you.

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Please complete the form or call 07543670985 – we look forward to hearing from you.