SEO & Social Media
No website stands entirely alone, but is dependent on being found by its intended audience. In general, your website will need to be found either on search engines (via traditional search or AI) or on one of the social media platforms – preferably both.
Your website should be optimised to make it easier for Google and other search engines to find it. This means paying attention to a myriad of smaller elements which, cumatively, will make your website easier to find. We do this as a matter of course on every website we build.
Similarly, you need to be active on social media in order to attract attention there. You may already have a Facebook, Instagram, Tiktok or other social media account – if not, we can help you establish a presence.
On all platforms you should take advantage of the free routes to market – for instance, there’s no cost to registering your business with Google or to establishing a presence on any social media channel. We’re happy to help you navigate the different processes and to explore the options to help get you found online.
Online Advertising
Using Google Ads or social media ads can accelerate your growth in online visitors. It’s important to note that, depending on your industry, the costs can quickly escalate if not properly managed. If you are going to run Google Ads or advertisements on Facebook or other platforms, you should be prepared to allocate a regular budget to online advertising – only very rarely does an adhoc approach to advertising work in the long-run.
For small businesses and start-ups it’s usually best to focus on the no/low-cost elements to search engines and social media, especially if you don’t have deep pockets for advertising. This means that you will need to allocate time on a regular and frequent basis to promoting your business via social media channels. We will consider in advance, in conjunction with you, the ways people might search for what you offer and will incorporate extensive search engine optimisation as an intrinsic part of the design of your website.
Email Marketing
You may already have a database of customers or potential customers eager to hear from you. Email remains one of the most powerful tools through which to market your products or services and one you should consider from the outset. With more recent developments in privacy legislation, it is essential to ensure that you run your email marketing campaigns on a fully-compliant basis. Depending on your choice of ecommerce software, you may have built-in email capabilities, or you can use a platform dedicated to email marketing. In the latter case, you will be able to integrate data collection in order to streamline the process.
We can help you decide on the most appropriate route for your business.
Content
Keeping the content on your website refreshed and relevant is important – it will assist in your ongoing search engine optimisation by (a) providing good content in relation to search enquiries and (b) telling Google and other search engines that your business is vibrant and active. You should also pay attention to maintaining your social media account(s) so that they appear fresh and up to date.
Our focus is on helping small businesses and start-ups to make best use of all of the opportunities presented by the internet, and our approach to marketing is very much with cost-effectiveness in mind. We’re always keen to give you the tools and knowledge to help you make the digital world work for you.